We appreciate it, cherish it, and enjoy it to the very last drop. Our love of beer, much like yours started with that first sip. We remember our first encounter with the elusive, malty product. Do you? We think you do. Not only do you remember that first taste, but you can probably set the stage and describe with surgeon like precision, the season, the fashion, the beer bottle itself! Whether you snuck that beer from the open cooler tucked in behind the folding lawn chair around the camp fire late one night at the lake, or the first time your dad offered you a can….as you sit amidst the wood paneling and shag rug of the rumpus room, watching your favourite team play one cold Saturday night. It just didn’t get any better. There aren’t to many firsts in ones life that can be recalled with such accuracy….maybe your first kiss?